Parfumania is a company that sells beauty products through its own chain of outlets throughout the Italian territory and currently operates in Lazio, Campania, Umbria and Molise.

The strong commercial results obtained using the strategies put into action in the 3 pilot outlets, Parfumania has planned and realized 9 more sales outlets over the course of the years 1998 through 2001.

Parfumania has 11 sales outlets active in the marketplace under the trade name ESTASI. The plan for commercial growth includes the realization of 8 more outlets within the year 2004, and a broader presence throughout the national territory.

The ESTASI outlets of Parfumania are the fruit of commercial plan that keeps in mind the trends surrounding the European concept of a beauty product outlet without loosing touch with the socio-economic realities of the individual location.